Malik Mbaye
2 min readFeb 8, 2021

The Importance Of Writing As A Tool to Build Your Brand

Here’s a reminder to start your week. This is the power of content creation. You don’t need to have experience to become an expert. You can become an expert by simply writing. Writing is powerful because it’s thinking on paper.

A process by which you turn neural impulses into tangible matter. The same way you achieve mastery through teaching is the same way you achieve mastery through writing. The more you write, the better you write, the stronger your brand.

Not only does writing and publishing content help you practice the critical skill of communication. But it also creates proof of work. Which means you can turn a simple thought into a post. A post can turn into an article. An article can turn into a magnet for recruiters and clients.

You can write about your own ideas, things you’re learning, experiences you’ve had, realizations you had, interesting topics you’re seeing online. It doesn’t have to be long, it doesn’t have to be perfect, it doesn’t even have to be grammatically correct.

It just has to get done.

Done is better than perfect.

Quantity is more than quality (in the beginning)

So start publishing. Start sharing your ideas. Start building your brand.

It will pay you dividends forever.

Follow David Perrell on twitter for wisdom on becoming a better writer and building your brand

If you’re interested in learning about how you can leverage your brand to advance your career. Check out the ultimate career toolkit.

Malik Mbaye

Marketer | Designer | Founder. Sharing my favorite projects and insights