Bringing Jamaica’s #1 Youth Nonprofit to the Interwebs


Design, Development

When OHTP was founded, it was truly a grassroots movement. Caleb looked out at his community and decided something needed to be done. And if not him, then who?

He sprung into action and launched OHTP at the ripe age of 18. It all started with one small feeding project: distributing 800 meals in a day. But they didn’t stop there.

They’ve renovated schools, granted scholarships, given out over 3,000 care packages, helped 1,000+ kids with school supplies, and so much more. But like any upstart grassroots movement, they reached an inflection point. They were basically running the entire org via WhatsApp lol 😳

They needed a website to recruit volunteers and donors, showcase their impact, and build trust. They reached out to me to lead the design and development and im pumped to share the thinking behind the final product.

This project was special bc the cause was so inspiring. It feels good being able to work on something that yields direct social impact. Using design for good in my own small way. We launched it about a year ago and it’s been nice seeing the impact it’s had out in the wild.

Check out the goodies and let me know whatcha thank.

The Challenge

Operation help the people is Jamaica’s #1 youth-led nonprofit. Over the past 5 years, they’ve mobilized 1,000+ volunteers and impacted the lives of 40,000 people. But their organization didn’t have a real online presence beyond social media. This made it difficult to

  • Recruit volunteers

The Solution

User Experience

We started with a discovery session to help them identify their key audiences, needs, and what they needed to accomplish on the website. Our vision was to design a web experience that was visually engaging, simple, and easy to use, facilitated one-time/recurring donations, and volunteer registrations.

Telling the story of the organization

When it comes to cause-driven organizations, it’s important to establish an emotional connection with the user around the problem being solved. We did this through visual storytelling and using strong images that showed the team in action and the joy of the communities they’re serving.

Establishing trust and credibility

Establishing credibility was another huge focus. To do this, we worked with them to figure out which data points we could surface to clearly show the impact of the organization. We then highlighted all of their past partnerships and press features. And we made sure to let donors know what they can expect when they invested in the cause.

Highlighting their impact and track record

We helped promote organizational accountability and give donors a way to experience the projects firsthand. The site also featured a robust portfolio page detailing all past projects, as well as a hub of documentaries and project footage.

Designing a Compelling User Experience for Donors and Volunteers

We made sure to incorporate Call-to-Actions throughout the websites to ensure donors and volunteers were never more than 1 click away from a donation or a signup.

When they arrive, they’re greeted with an opportunity to get involved, shots of the team in action, context on how donations are used, and a recap of how they’ll stay involved post-contribution.

Since the site launch over a year ago, the team has seen a bump in overall and recurring donations. Not bad if I do say so myself.

If you’d like to learn more about OHTP or discuss potential projects, feel free to shoot me a ping.

Till next time — own your power, give back, and leave no stone unturned.

Black Lotus Out.

Marketer | Designer | Founder. Sharing my favorite projects and insights